Haliburton and Clark Ignite Financial Boom for Pacers Sports & Entertainment

The energy inside Gainbridge Fieldhouse has never been higher, and the numbers back it up. Thanks to the electric synergy between Indiana Pacers star Tyrese Haliburton and Indiana Fever sensation Caitlin Clark, Pacers Sports & Entertainment is soaring to unprecedented financial heights.

During the Fever’s last home game, Haliburton was spotted courtside, cheering on his friend and fellow Indiana basketball icon, Clark. Just a day later, the Fever returned the favor, with stars like Aliyah Boston and Makayla Timpson supporting the Pacers in their Eastern Conference Finals battle against the New York Knicks. This mutual admiration is more than just camaraderie—it’s fueling a business boom.

“We’re lucky to have such talented players who genuinely support each other,” said Mel Raines, CEO of Pacers Sports & Entertainment. “Caitlin and Tyrese’s friendship sets the tone for both teams.”

That chemistry is translating into record-breaking revenue. Pacers Sports & Entertainment is on track for its most profitable year ever, driven by surging season ticket sales, lucrative broadcast deals, and a wave of new sponsorships. The Fever have sold out their season ticket allotment for a second straight year, thanks in large part to Clark’s meteoric rise and the addition of stars like DeWanna Bonner and coach Stephanie White. Major brands like Old National Bank, Chicken Salad Chick, and LaCroix have all signed on as sponsors.

The Pacers, meanwhile, are riding the momentum of a deep playoff run, having just taken a 3-1 lead over the Knicks after a thrilling 130-121 Game 4 victory. More home playoff games mean a significant revenue boost, and the excitement is palpable throughout the organization.

“There’s really no offseason here,” Raines explained. “We’re working year-round to give fans the best possible experience.”

Even with Clark sidelined for at least two weeks due to a quadriceps strain, the Fever’s buzz shows no sign of slowing. The team has become a merchandising powerhouse, with jersey sales skyrocketing over 1000% last season and a proactive e-commerce strategy ensuring fans can easily get their hands on the latest gear.

Pacers Sports & Entertainment’s shared services model, under the ownership of real estate mogul Herb Simon, has created a unified culture that’s paying dividends. Simon, the NBA’s longest-tenured owner, has witnessed the Fever win a WNBA title and now has his sights set on seeing the Pacers claim their first-ever NBA championship.

Marketing and content senior vice president Tyler Beadlescomb summed it up: “Both teams being this good at the same time is a dream scenario. It’s the perfect moment to engage fans, attract sponsors, and shine a national spotlight on Indianapolis.”

With celebrities flocking to Fever games and the Pacers’ playoff run captivating the city, Pacers Sports & Entertainment is redefining what’s possible for a sports organization—and they’re just getting started.